Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Green is all the rage right now, and big business is cashing in, and the sad truth is the vast majority of money is spent on convincing us their products and services are green instead of actually being green. Not to say all companies are purposely misleading us, but the vast majority are. Seriously. So when buying “green” do your due diligence and make sure your buying good products and services and not PR hype. Here is a website devoted to this topic:
Update – Oct 26 2010:
A new survey by TerraChoice, the environmental marketing firm, concludes that more than 95 percent of the “green” products it analyzed were guilty of at least one sin of greenwashing.
Read more at Grist.org, Most products claiming to be green are living in sin